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K-beauty alternatives to The Ordinary Niacinamide 10% Serum

4 Korean products share key ingredients, a texture or a purpose with The Ordinary Niacinamide 10% Serum: Cos De BAHA Niacinamide 10% + Zinc 1% Serum, COSRX The Niacinamide 15 Serum, Isntree Hyper Niacinamide 20 Serum, and Anua Niacinamide 10% + TXA 4% Serum.

Checked Nov 3, 2026

About The Ordinary Niacinamide 10% Serum

Product
Niacinamide 10% + Zinc 1% (30ml / 60ml) · $6 (as shown on brand page)
Why it's in the news
No. 11 in BeautyMatter's list of Amazon's top 25 beauty & personal care products for Q1 2026 (published 2026-04-19)
Brand-stated key ingredients
niacinamide 10%, zinc PCA 1%; water-based, oil-free, silicone-free, alcohol-free.

Picks share niacinamide; the first three also list zinc PCA.

Korean products to compare

ProductShared key ingredientsWhy it's similarPrice on check dateWhere it's soldOfficial page
Cos De BAHANiacinamide 10% + Zinc 1% Serum Niacinamide 10%, zinc PCA 1%
  • key ingredients
  • texture
Same two key ingredients at the same stated levels, with glycerin, sodium hyaluronate and panthenol; brand describes it as non-greasy and made in Korea. ≈₩21,000 ($14.99 list, $13.08 sale, 30ml; sold out at check) Cos De BAHA official US store (sold out at check); YesStyle listing seen View on cosdebaha.com (opens in a new tab)
COSRXThe Niacinamide 15 Serum Niacinamide (15%), zinc PCA
  • key ingredients
  • texture
A clear, lightweight serum with 15% niacinamide and zinc PCA, plus N-acetylglucosamine and allantoin. ≈₩35,000 ($25, 20ml) COSRX official US store; Style Korean seen View on cosrx.com (opens in a new tab)
Isntree이즈앤트리Hyper Niacinamide 20 Serum하이퍼 나이아신아마이드 20 세럼 Niacinamide (20%), zinc PCA
  • key ingredients
A small-size serum with 20% niacinamide and zinc PCA, plus ten types of hyaluronic acid (as listed by the brand). ₩18,000 list (₩14,400 sale on brand mall), 20ml (≈$13) Isntree official KR mall; YesStyle and Watsons (SA) listings seen View on isntree.com (opens in a new tab)
Anua아누아Niacinamide 10% + TXA 4% Serum Niacinamide 10% (no zinc on Anua list)
  • key ingredients
  • texture
Same 10% niacinamide level, with 4% tranexamic acid and 2% arbutin, in a watery, lightweight texture. ≈₩39,000 ($28 sale price at check) Anua official US store View on anua.com (opens in a new tab)

Matches are based on brand-stated ingredients, texture, finish or purpose. We don't claim that any product works the same as, or better than, another, and we make no claims about results. Prices are as shown on official pages on the check date and can change; “≈” values are rough conversions. K-Remix isn't affiliated with any brand on this page.

Sources

Checked Nov 3, 2026 · Week of Nov 3, 2026